Does Allstate have good hands?

 The purpose of the Allstate ad is for people who are at home watching their tv can consider buying Allstate, in this ad Allstate uses the man acting like a cat to show that anything can happen at anytime and you need insurance. Seeing the man act like a cat or pet that most people have in their households and him being destructive and telling us that is is plotting on his owners to destroy the home makes people all around the world look at their pets who can do the same. It tries to promote a safer lifestyle is wants people to consider the possibilities that anything can happen and you would rather be safe then sorry. The target audience is pet homeowners who didn't think their precious kitty or dog can cause a fire or something to destroy their home. 

The context shows the man acting like a cat being normal in front of its owners but doing things that causes property damage. showing that if the owners were more careful and had Allstate insurance things would be handled. It deduces about American culture that people around the country have their pets and may not think of their animals causing a house fire or flood. The design of this ad shows an everyday home an apartment with a couple who bring home a cat saying it is ready to basically destroy a bunch of things and make them regret not getting insurance then comes him starting a flood in the sink hissing at the parent then acting as if nothing is happening and boom there comes the flooded bathroom floor falling. Then when everything is said and done shows the guy spitting out a bird as if the cat ate their bird too. I believe it is set up this way to show that everyday pets can cause you thousands of dollars if you're not careful and have insurance to cover the damages.